Sunday, 13 November 2016

Kerning Brief 1

Key points

Kerning is the gap between two letterforms.

Tracking is the space between a text between words.

Orphan is a word on its own, something which is hard to read.

Widow is separated columns of a page.

Exploring Kerning


This kerning is for an Indie Band company. The Z is of the baseline to suggest a quirky quality towards the brand. 


This is for an Office company. Every letter is in proportion and includes a close kerning to suggest something more trustworthy. Due to each letter being inline suggests a formative approach.


This experimentation was for a condom company. This includes a close kerning to suggest the company is trustworthy and to create the idea of being safe. 

Kerning is important when designing typography, as it helps proportion each letterform in a set text to create it to be aesthetically pleasing.

If the kerning is placed wrong it could be misread and miscommunicated.

This will help me with my practise as I will have to ensure the logo I produce is readable and accurate. 


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