As Graphic designers, it is our job to communicate. We do
this through solving problems of communication which is done through image and type.
The interests stem from words, language, message and meaning. The ability
includes communicating ideas, concepts and content to different audiences in a
range of context.
The core is visual communication. Visual communication is a process
of sending and receiving messages using type and images. This is based on a
level f shared understanding of signs, symbols, gestures and objects. Visual
Communication is affected by audience, context, media and distribution. Visual
culture has become global, international. It is an ability to interpret,
negotiate and make meaning to create an image. Using signs and symbols representation
to create a language.
Visual Literacy is the ability to construct meaning from
visual images and type. It also interprets images of the present, past and a
range of culture. Visual Literacy produces images that are effectively
communicate a message to an audience. The definition of visual literacy is the
ability to interpret, negotiate, and make meaning from information presented in
the form of an image.
Symbols which indicate a certain area without type. Symbols is used to suit an international audience.
Subjective through the shapes being used to draw the pictograms however with an objective output. People are able to interpret these signs.
Objective nature, what people are used to seeing and interpret as the toilet area.
Modified pictograms which show a subjective nature. Pictograms to relate to an emotion and feeling and action.
Visual Literacy is used as it is based on the idea that
pictures can be read. Visual Literacy is made to communicate the presentational
symbols whose meaning result from their existence on particular context. The
conventions of visual communication are combined of universal and cultural
symbols.
Creating pictograms through corresponding lines. The symbol image which creates meaning and understanding through the pictograms becoming more known and creating awareness.
The cross could be associated with health, mathematics ect.
By rotating the cross this has applied context of suggesting it is a cross.
By playing with scale and size by extending the line it creates a contextual understanding for a Church.
Applying this onto context it suggests religion, Christianity.
If you were to apply colour the cross has become a flag signifying Scotland. This shows that a cross has multiple meaning with different constraints applied.
This shows how we interpret shape and meaning when infect these images were produced by two lines.
All that is necessary for any language to exist is an
agreement amongst a group of people that one thing will stand for another.
Subjective nature of contextual understanding of the UK. What we perceive and understand about that place.
The Syntax of an image refers to the pictorial structure and
visual organisation of elements. It represents the basic building blocks of an
image that affect the way we read it. The elements include scale, colour, font,
stroke, weight, and shape.
Visual Semantics this refers to how images fit into cultural
process of communication. It includes the relationship between form and meaning
and the way meaning is created through elements such as cultural references, historical
structure, religious beliefs and political ideas.
Semiotics is the study of signs and semiosis, indication,
designation, likeness, symbolism and communication. Semiotics is closely
related to the field of linguistics, which studies the structure and meaning of
language. Semiotics also studies non- linguistic sign systems, visual language
and visual literacy. Visual elements of semiotics include symbols, signs,
signifier, and metaphors.
The symbol is the logo what the image symbolises. The sign
is the identity of the company, what the company sells, its products. The
signifier is the brand is signifying quality, innovation, creativity, design,
and lifestyle.
The visual Synecdoche, this term is applied when apart s
used to represent the whole. The main subject is simply substituted for something
that is inherently connected to it. This substitution only works if what the
synecdoche represents is universally recognised.
Visual Metonym is a symbolic image that is used to make
reference to something with a more literal meaning. By way of association the
viewer makes a connection between the image and the intended subject. Unlike a
visual synecdoche, the two images bear a close relationship, but are not intrinsically
linked.
Visual Metaphor is used to transfer the meaning from one
image to another. Although the images may have no close relationship, a
metaphor conveys an impression about something relatively unfamiliar comparing
or associating it with something familiar.
Every object has the capacity to stand for something other
than what is apparent. Work on what it stands for. Incomplete Manifesto for
Growth- Bruce Mau
