Serpentwithfeet is an emerging artist of 2017. The artist has a creative output to classical music.The singer includes pain, empathy, emotion, feeling towards his music. The artists embraces himself through creativity of how he presents himself. The colours he wears are red and blue. The red is to establish power and danger, emotion and blue perhaps echoes his previous feeling of feeling trapped, alone, isolated. The message the artist is addressing is freedom; feel free to embrace yourself.
Josiah Wise is an artist known as Serpentwithfeet. The
artist has two tattoos that spell out the words “Heaven” and “Suicide”. Wise
makes music that is dark and sift and rich. His voice is classically trained;
developed from years of singing in the Maryland State Boys Choir and studying
vocal technique at Philadelphia’s University of the Arts, this is where he
developed a genre between gospel and R&B. Wise introduces music where he
was introduced through Churches, in Baltimore, where he grew up. In early 2010,
he self-released a handful of now-deleted tracks that focus on sex, death, and
darker undertones of spiritually. However, the new release of Blisters is more personal.
Whiles growing up, Josiah Wise found it hard expressing
himself and his sexuality as he was brought up with a strict upbringing. The
writer was brought up with gospel singing however he wanted to outbreak this
tradition through R&B. Wise inspirations are Faith Evans and Brandy.
“All the colors exist, so why not experience them?” - Josiah Wise
The definition of Serpent: means snake, it is one of the oldest mythological symbols.
Perhaps Wise has named himself due to the religious interpretation, of the devil
The problem with the brand name is it is too complicated and to long. The idea and concept, in my opinion, does not fit the dynamic and message of tranquility, freedom. Due to his identity being the strong, the branding has to fit the individual.
The idea behind the artist viewing himself as evil and bad perhaps establishes a sense of a lack confidence, where emerging artist struggle with finding their own individual self.
However, Josiah Wise explains his idea behind 'Serpentwithfeet'. The idea is to reflect the element of King copra.
Frank Ocean
Why is Frank Ocean so famous?
Besides his extraordinary talent, the artist explored the theme of sexuality which perhaps was not approached in the R&B industry. The use of the artist exploring this genre, perhaps the audience relate to this issue. This backs up Storey (2012) theory on Americanisation. Americanisation is the process of popular
culture being developed through cultural historical events taken place such as gay rights.
Frank Ocean inspiration came from an image of a
child with her hand covering her face. A seatbelt secured her across her torso,
riding up her neck and a massive mop of blonde hair stayed swept behind her
ear. Her eyes were clear and calm however not blank. Frank Ocean used this information
and put himself into that situation. Frank Ocean used the idea of
Claustrophobia through the strength of the seatbelt, the movement between the
body and seatbelt which presses on the organ.
This concept stemmed from Frank Ocean’s obsession
with cars. Ocean uses everyday actions, which perhaps influences our behaviour,
of commuting through cars. Ocean questions this obsession, perhaps is it a subconscious straight boy fantasy.
Miguel
The designer wanted to created something seductive and emphasise the sexual atmosphere. This was conveys through the inspiration from Lava. Miguel wanted the album the require a wide range of colour.
Bjork
Bjork inspiration, painting by surrealistic painter, Leonora Carrington.
Bjork is an Icelandic singer, songwriter, producer, and
actress. Her musical style has developed into an electric genre mixed with pop,
classical, hip-hop styles. She was initially known as a lead singer of
alternative rock band ‘The Sugarcubes’,
where in 1987 produced the hit ‘Birthday’
where this became a favourite song among music critics. Bjork embarked a solo
career in 1993.
Bjork
style is innovative and wild, her inspirations are very broad and diverse. For instance,
some inspiration comes from Leonora Carrington a surrealistic painter. Another
example is experimental rap of California’s Death Grips. She is also a fan of harbours, Pakistani Sufi singer Abida Parveen, and
coconut water.
Serpentwithfeet inspiration is through artist Brandy as well as working with his feeling and emotion. I could perhaps adapt this idea and concept with designing. Creating something subjective and emotional.
A piece of Graphics I have found for Serpentwithfeet branding.
I could adapt more of a drawing quality to represent freshness and originality.
The drawing could reflect his tattoos and accessories of how he explores himself. I could also include the lyrics within his material and apply this onto his work.
Cornel West (2009) discusses how genres are being developed through past and present music. Serpentwithfeet inspiration comes through artist Brandy where he has mixed Brnady's style with classical and electric music to achieve his own voice.
Emerging artists which have developed recognition.
Stormzy
Stormzy is a hip hop artist which
has developed recognition in England.
He
won Best Grime Act at the 2014 and 2015 MOBO Awards and was named as an artist to look out
for in the BBC's influential Sound of 2015 list. His most successful song to date
is the BPI gold-selling
"Shut Up", which was initially
released as a freestyle on YouTube. By Christmas is
reached number one. His debut album, Gang Signs & Prayer, was released
on 24 February 2017 and was the first grime album to reach number one on the UK Albums
Chart.
Jorja Smith
Jorja Smith is a British singer
who includes a mixture of storytelling and commentary on social and personal
issues within her music. Jorja was classically trained in her childhood. Jorja formed a music collective,
OGHORSE, and began releasing music online.
Her soulful and jazzy vocal
style has been compared to Amy Winehouse,
Rihanna, Lauryn Hill and FKA Twigs.
Smith supported
Drake on his UK tour at a show in Birmingham and, then, in London. In March
2017, Jorja appeared on two tracks on Drake's
album More Life.
Smith has been covered in the UK national press and has been tipped by the BBC
and Evening Standard as one of the UK's most up and coming artists.
Jorja
was one of 15 artists selected for the BBC's 15 Sound of 2017 longlist.
She came
4th, with Ray BLK as the winner. FACT Mag also named Smith as one of
their 10 Pop and R&B artists to watch in 2017.
Frank Oceans Branding
Radium Pesko
Radium Pesko worked with Franks Ocean’s branding
for, Boys Don’t Cry. The hand
distorted sans serif typeface was made by scanning the original copy on a
scanner. The distortion was reated by moving the original typography while the
lamp is moving past.
Contextual Research behind the design
Wade Guyton
Wade Guyton is a post conceptual American artist who
creates digital paintings on canvas using scanners and digital inkjet
technology.
The process of cutting up typefaces could address obscurity. The overlaying creates a fulfilled aspect. This could be adapted to address presence and confidence.
Bob Cobbing
Bob Cobbing is a visual concrete poet. Concrete art could be a technique explored within the design process.
This technique could be adapted when exploring the character's personality and perhaps objects which reflect Josiah Wise.
Franks Ocean's designs for "Endless"
This process will help my practise develop as it applies ideas and concept to do with the contextual meaning of the word 'Endless'. The technique explored are used by many digital programmes. I could perhaps explore various techniques in my thumbnail process.
Joe Perez
Joe Perez is a creative director and graphic artist based in
Providence, Rhode Island. He has worked with various artist such as Nicki
Minaj, Kanye West, Miguel and many more. Perez designed Miguel branding logo:
art direction by Jenna Marsh, design by Haris Fazlani, and Isha Walia.
The typeface includes sharp angles relating to black lettering. The typeface is a modern approach towards black lettering. The Italic approach creates a sense of movement and speed relating to Miguel's personality and music. This will help my practise as I can modify existing typefaces and manipulate them to create a memorable logo.
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