Thursday, 18 May 2017

Brief 02: Producing Screenprint for an event in Leeds


Leeds International Festival





Lumen Prize Exhibition



Leeds introduces global award winning digital arts within the international festival. The event includes digital arts by Lumen Prize winners. The event exhibits the latest technology and methodology. The event will take place at Leeds Dock and will showcase 9 various artists.

Lumen’s Award winners have been displayed in New York’s Times Square. The pieces of work have been selected for a midnight moment. This is displayed between 11:57pm to midnight. The exhibition is one of the largest digital art exhibitions, with an annual viewership of 2.5 million. Artist which have displayed here: Pipilotti Rist, Lorna Mills, Rafael Rozendaal and Laurie Anderson.

Pipilotti Rist

Pipilotti Rist screens were commissioned by the Public Art Fund in 2000. The images feature the artists face being flattened onto screens. Rist’s features are distorted, including her makeup being smeared. The meaning behind this is to address the concept of woman’s boundaries within history, as well as addressing pain and experiences.



Lumen was founded in April 2012 by Carla Ra, where the company have explored countries worldwide in addition to giving out prize money worth $40,000. Lumen have also staged 35 events, and shows.


Luman was founded by Art Director, Carla Rapoport. Rapoport chose this industry as technology artists continues to develop by adding digital tools to their practise. Lumen was inspired by the Royal Academy’s 2012 Hockney exhibition. This lead to creating awareness of other artists using digital tools. Lumen explored the digital arts. 

Lorna Mills

Lorna Mills is a Canadian Net.art and new media artist who is renowned for her digital animations, videos, and GIFs.



David Bowie Art

Rafaël Rozendaal is a Dutch-Brazilian visual artist currently from New York City. Rozendaal works as a web artist. Websites can be seen and access whenever they want. Rozendaal uses websites as a platform, somewhere where anyone can access it. Using the web as a platform where he works and places his work on. The Abstract Browsing project explores this theory and concept.







Award Winner 2016 

Hyperplanes of Simultaneity by Fabio Giampietro & Alessio De Vecchi (Milan, Italy)

Fabio Giampietro & Alessio De Vecchi work between the barriers of traditional art and technology. The piece is hand painted but it brought to live by the painting appearing 3D through 3D glasses. This is applied to address the idea of the mind of an artist.





Laser Light Synths by Seb Lee-Delisle (Brighton, UK)
Laser Light Synths is a large outdoor interactive light installation which includes a touch activated musical instruments where the audience have the chance to perform. The purpose of this is to address an enjoyable approach towards technology. The idea of everyone using it.  The synths have been designed to use a carefully selected musical scale so that they remain perfectly in harmony with each other – the wrong note can never be played.





The Selfie Drawings Book by (Brooklyn, NY, United States)

Carla Gannis is an American artist based in New York and professor at the Pratt Institute in the Department of Digital Arts. Her works combines digital imagery. Gannis produced a collection of 52 digital drawings completed over 52 weeks. This artwork highlights the performative nature of the selfie concept. The artwork uses an interactive tool called the Blipper app. This app changes the selfie to show the effects of technology. It reveals the theme of appearances and how appearances are changed through technology. 






Garden of emoji delight

This project explored the concept of modern vocabulary being produced through emojis. The images used a purely emojis. 

Capitalism by KIM Chaeyeon (Gangneung, South Korea)
For KIM Chaeyeon the shopping receipt embodies capitalism. In this image, a female is shown cocooned by receipts – a haunting image of modern society. The concept behind the receipt idea reveals the structure of the capitalism society.


Fifty Sisters by Jon McCormack (Melbourne, Australia)

Fifty Sisters is a series of fifty images of computer produced plant forms, grown from computer codes.  Digital DNA has been crafted to replicate the structure and form of Mesozoic plants. Through a process akin to selective breeding, new and exotic species have been evolved. The title of the work refers to the original “Seven Sisters” – a cartel of seven oil companies that dominated the global petrochemical industry and Middle East oil production from the mid-1940s until the oil crisis of the 1970s.



Initial Ideas 









Photomontage, images collected from magazines in Leeds which are influenced through musical lines and finding images which relate to circuit boards. The elements of emojis are introduced influenced by Carla Gannis designs. 


This design was influenced through the political theme of money. The structure shows the order of the competition, who came first, second etc. The concept of receipt came from artist Jon McCormack. 

Contextual Research 

Research from 'Swiss Graphic Design' by Richard Hollis


The concrete artist Mary Vieira made a limited but important contribution to Swiss Design. 'Brazil Builds', poster by Mary Vieira for an exhibition of architecture, prints ad Vieira's sculpture, 1954. 
This design relates to my designs on sim cards as the shapes are positioned in the same layout and scale. The combination of shapes creates an interesting composition. The use of the shapes being applied on Illustrator creates a refined finish. The artist has applied colour in the background and then applied a black white approach within the shapes. Perhaps I could adapt colour to create more interest. 

Abstract Art 


Swiss Graphic Design is referred to International Typographic Style or the International Style. It originates from Switzerland in the 1940s and 50s. The design holds qualities of simplicity, legibility and objectivity.

The style is a contribution of san-serif typography, grids and asymmetrical layouts. It also includes the combination of typography and photography as a means of visual communication.


Friedrich Vordemberge- Gildewart


Friedrich Vordemberge-Gildewart (November 17, 1899, Osnabruck, Germany- December 19, 1962, Ulm) was a German Neo-plasticist painter. Vordemberge-Gildewart is one of the first painters to work for his entire career within abstract style.







The designs include spaced out shapes which form a composition. The first two designs include a simplicity which creates more of a successful composition which establishes sophistication, and elegance. The other designs are more complexed which could be incorporated into my design process by repeating elements to form a complex structure. 

Jan Tschichold

The Swiss Style emphasises simplicity, communication and objectivity. The designs include an asymmetrical formation through the sans serif typeface, it includes a mathematical grid. The Swiss Style merged elements of The New Typography, Bauhaus and De Stijl. The Swiss Style was developed in the 1920s and 1930s, where the designs include white space, plain letterforms and photographs. Photography became very popular and more accessible during this time period, where designers embraced this. The Swiss Graphic Designers were influenced by Jan Tscichold’s 1928 book Die Neue Typographie. The book outlines how typography should be seen as the art of communication. Typography was perceived as a primary source. Tschichold explores the idea of asymmetrical design through san serif typefaces.




Josef Muller Brockmann 

Josef Muller Brockmann (May 9th, 1914- August 30th, 1996) played a key role in Swiss Graphic Design. Muller-Brockmann’s designs aim to create posters which communicate masses. The communication is through different language barriers such as English, French, German and Italian speaking population within Switzerland. The designs include a harmony and simplicity of these pieces that influence a post-war world which had lost a sense of central nationalism and gained a lesson in the need for globalization. Muller-Brockmann established as a theorist of the Swiss Style, which established a graphic expression through a grid-based design, subjective feeling and illustrative approach.



Inspiration for Sim Card designs. 

Max Bill 


I included this design because the type structure was interesting. I could play with this concept with lines and apply this aesthetic. 

Anton Stankowski 


The design includes the print of 3 colour ways which interlink. This process could be adapted into the design to identify each section. 

Harry Beck's Tube map 



Harry Beck designed he London underground tube map in 1933. The map doesn’t emphasise distance and geographical accuracy, but shows a clear conclusion from one place to another. This idea could be adapted into my idea, however the final outcome including a function and purpose. The design of sim cards could be applied into a map to show where the event is allocated.
Initial Ideas

For the first initial idea, I began exploring through objects used within the artist work. The objects were digital such as a Synth, iPhones ect. 

Research into Synthesizer

Synthesizer generates a tone and is controlled through a certain input. It is directed in modern music and used as a backbone. 

The first module VCS3 created quirk music. Music was recorded through sketches of wavelengths.

Elements relating to Synth are voltages, sound waves, electronic music, amplifiers. 

A Synthesizer is an electronic musical instrument which generates electric signals that are converted to sound through instrument amplifiers. 

The role imitates  instruments such as a piano, Hammond organ, flute, and vocals. 

Sound models built without controls. 

Graphic Sonic Art 

in 1920s, Arsey Avraamor designed a various system of graphic sonic art. Graphical sound/ drawn sound is sound recorded from images drawn directly onto film or paper. They were played back using a sound system. 

These examples are influenced through Graphic Sonic Art carrying out the same aesthetic. The drawings are of the cards within the Synth. Exploring the constraints, and creating image through illustrator. 





Feedback 

The feedback given was to create layers towards the designs to create better organisation. This could be done on Photoshop, as well as adjusting colours to identify what the colours will look like. When producing the outcome this could be done with foil to reflect the aesthetic of simcards and circuits. 

To develop this further the type could be digital or perhaps adapting letterpress to outline the clients requirements. The designs could be turned into a tiff and adapt an x-ray aesthetic followed through Photoshop. 

Adapt a 3D aspect by creating a 2 sided print. One side could be highly complicated, this contrasts to the other side being less condensed, simple. This will communicate what it is. 

The designs could be adapted into a map to create a function. 

Responding to feedback: 

Creating designs on Photoshop. The designs were changed into a Tiff and converted onto Photoshop by applying layers and colour inspired by the artist work. 

This design was considered more successful as it had different elements which created a better composition.


This design could perhaps be adapted into letterforms. It could also reflect the aesthetics of roads. The blocks could resemble buildings.

 The final design was outlined using a map of Leeds of where the event is located.




The design was inverted using Photoshop. This perhaps introduces paper consideration. Perhaps this could introduce using sugar paper. The paper considered will be dull to reflect the idea of the dark layout through the digital art festival. It was also considered to experiment onto acrylic ad plastic bags. However as a designer, I wanted to stick to sugar paper to create a better quality print. 



Using Illustrator to organise my designs by applying layers and colour ways to resemble what the ink will look like. 

Feedback

The feedback given was this could perhaps be hard to communicate what it is. To create better communication include type. The consideration was originally letterpress however the traditional typeface will not fit into the theme of contemporary arts. Therefore Univers will be more appropriate to fit into this digital aesthetic. 

Further Development
Applying type to signify what each place represents. 

Production

The clients requirements is to produce a 2 colour screen print. Screen printing was a challenge as the screens were not being produced right. Originally, I decided to create a three colour screen print and separate the shapes into categories. However due to the design being refined and delicate the medium of screen print did not suit the design. I then had to simplify my design and explore how the style of screen printing could be explored through this design. 

Creating Positives 

The design was created on Illustrator, the original idea was to create the design into 3 layers to create a 3 layer colour way design. 




The idea developed by applying an embossed approach with foil. However when discussing with the print making team, this idea was overcomplicated. 

When creating the stencils, the design was to complex and the outcome was not successful

Therefore an editing process took place. 

I then created a negative and positive, so the inks act as a background relating to the theme of the original logo for the international festival of Leeds. 

Outcomes





Feedback 

The feedback given was to apply text to address a better communication. Perhaps apply type to address where the event is located and what the event is. 




Responding to Feedback, I have applied a bold Univers text to fit into the theme of Digital industry. The distressed texture contrasts with the type which ensures the text stands out. The colours are shades of RGB. 

















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