The concept will explore a different Eastern type for where each model originates from.
Thumbnail Sketches of Eastern Typeface
This typeface originates from the Philippines.
This is then developed on Illustrator, where these designs were traced over using the Pen Tool.
The feedback received stated that the 3-dimensional effect created a modernised approach which worked effectively. It created more of a structure and looked aesthetically pleasing.
The colour scheme was influenced by Art Director Shangtingpeng
The use of the purple works effectively with the pink.
Hence, the magenta pink and lilac act as a secondary colour.
Other typefaces explored
Arabic Typeface
Illustrator examples:
Thai Typeface
The Arabic was seen the most successful as this relates to Edward Said's (1978) discussion about Islam. The feedback received stated it would create the designs to be more powerful by giving Islam more of a voice through applying this type. It will create the composition to look confident and powerful. To improve this further, perhaps ensuring each letter was made clear, as some letters are slightly unclear due to the 3-D type effect.
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