Tuesday, 18 December 2018

Concept for Layouts: Using Illustrator

Taking the feedback on board from the thumbnail sketches, The concept I wish to develop is exploring Eastern type. As this relates to Jones (1986) discussion on the Sanskrit language being a wonderful structure, beyond perfect than Greek, more liberal than the Latin.

The concept will explore a different Eastern type for where each model originates from. 


Thumbnail Sketches of Eastern Typeface 

This typeface originates from the Philippines. 



This is then developed on Illustrator, where these designs were traced over using the Pen Tool.  








The feedback received stated that the 3-dimensional effect created a modernised approach which worked effectively. It created more of a structure and looked aesthetically pleasing. 




The colour scheme was influenced by Art Director Shangtingpeng 



The use of the purple works effectively with the pink. 

Hence, the magenta pink and lilac act as a secondary colour. 


Other typefaces explored 

Arabic Typeface 

Illustrator examples: 



Thai Typeface


The Arabic was seen the most successful as this relates to Edward Said's (1978) discussion about Islam. The feedback received stated it would create the designs to be more powerful by giving Islam more of a voice through applying this type. It will create the composition to look confident and powerful. To improve this further, perhaps ensuring each letter was made clear, as some letters are slightly unclear due to the 3-D type effect. 




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