Theory: How have art movements influenced Graphic Design?

How have art movements influenced Graphic Design?

*Political
*Trend
*Culture
*movement in music

*Challenges the view that commercial art has intrinsically less value than fine art displayed in galleries.

*Many people believe fine art has little or no relevance in their lives despite the fact we come into contact with design products influenced by it, for example posters on a daily basis.

*Many movements were born out of desire to represent the modern world and how it was changing; fr example the Futurists embrace of technology or the Dada artist hatred of war.

*Focus is on late 19th, 20th and 21st Century movements is because mass production of posters as a 'medium for visual communication' began in the 1870s yet despite the emergence of new technologies such as the internet, the poster is still a vital tool for visual communication.

*The appeal of posters is that they are able to communicate a message quickly and publicly unlike other mediums such as fine arts or books. This makes them ideal form of communication for everyone from governments to film promoters.

Japanese artist posters

"Three Modern Beauties" By Utamora Kitaqawa date unknown

*A Japanese influence is evident in the Post-Impressionist posters of Toulouse- Lautrec and others as a result of Japan's borders re opening in 1868. Ukiyo-e ('Pictures of floating world')- a popular Japanese art form had its features appropriated by European artists were a use of flat colours and figures with no use of tones or shadows, bright colours, a lack of perspective and a black contour outline.

*The Ukiyo-e woodblock posters were even similar interns of subject matters to Toulouse- Lautrec's wrk, portraying the popular dancers and theatre actors of the day in their respective countries.

*Post impressionist poster- "Aristide Bruant dans son Cabaret' by Henri de Toulouse- Laute 1892.

Copyright to Prezi.com - Ballu Koroma (31 January 2012)