Wednesday, 25 April 2018

Development


Exploring layering in Illustrator to create a sense of energy but also include the aesthetic and energy of neon. 


During the critique this example was successful, and creates a glitch effect. However as it is a logo this concept may be overcomplicated. 


In this design, the logo was minimised, by creating one layer to communicate the word better. However feedback given was the use of the pink worked more effectively, as this colour was to soft. 


This design was the most successful compared to the other example. The use of using two colours creates the idea of 3-D. The lilac creates a softness towards the design so it does not look to harsh. The use of pink magenta creates a more shocking element contrasted to the black which relates to the Fashion element in the 1980s. 

Further Development


Feedback recommended to add the word, 'boutique' to communicate the context of the company, as the the word 'Clydesdale' may be misinterpreted. 


The use of a wider kerning creates the idea of sophistication, however the logo looks too feminine. It also conveys the aspect of something more Bollywood rather than American Fashion. This logo was not as successful compared to the third example. To develop this further perhaps a purple will help the logo come across more unisex and dynamic. 


This typeface creates the illusion of graffiti, relating the the 'MTV' logo. However in this design looks to overpowering. The use of the Cyan and Magenta contrasts, but creates the illusion it shouldn't be there. The typeface can be unreadable and may be misinterpreted from a distance. 


Typeface from the 'Top of the Pops' logo, Gillies Gothic. Exploring different colour ways taken from the notion of a sunset, a classic theme in the 1980s. During the critique it was stated this example was the most successful, as it was clear and the use of colour works effectively. 

Applying shape towards the logo, to create more of a retro aesthetic. 



During the critique, the logo looked unfinished. To develop the design further, perhaps include 1980s pattern to complete and finish the logo design. 


Applying a Gradient fill relating to the aspect of a sunset, but also connecting the colours within the type. However during the critique this design did not look aesthetically pleasing. 


Applying the aspect of lines relating to cable television in 1980s. However this did not work effectively for the design. 


Developing the design further, the gradient fill was removed, instead used 1980s pattern within the logo. This created more of a vintage effect however lost the aesthetic of sophistication, and high end clothing. 

During the critique it was stated to explore pattern behind the circle instead of within the circle. This may help strengthen the design further and create a finish aesthetic. 


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