The zine explores the music genre of trap. The zine celebrates modern trap artists from South Atlanta, Georgia. The concept is Psychedelia, relating to or denoting drugs which produces apparent expansion of consciousness. The term "trap" is referred to places where drug deals take place.Trap music is defined by its bleak and gritty lyrical content. Typical lyrical themes portrayed include observations of hardship in the “trap”, street life, poverty, violence and harsh experiences that artist have faced in their urban city surroundings.
Contextual Research
Research gathered from Spotify- explore contemporary music Graphic Design
Ebenezer is a U.K.-based rapper known for his guest performances on the 2017 tracks "Flexin'" by Irish hip-hop artist Rejjie Snow and "No Good for Me" by U.K. producer ADP.
The layout relates tot he idea of Psychedelia. The concept is not too overcomplicated, the layout creates the idea of illusion and a scattered lay out. However the piece uses space effectively to ensure the layout is readable as well as visually pleasing.
Explores a simplified composition, this could be adapted by creating more of a centred layout however playing with scale and size to vary the design.
The image explores grey tone, and doting effect on Photoshop - this concept could be explored for idealisation and development. The layout explores visual symbols, this idea could be developed into illustrator by repeating words and creating unique shapes.
Kanye West Concept
Which Pablo? Pablo Picasso, Pablo Escobar of course, Apostle Paul. [Paul] inspired and was the strongest influencer of Christianity. Pablo Escobar was the biggest mover of product, and Pablo Picasso was the biggest mover of art. And that mix between message, art, and product is The Life Of Pablo.
The layout uses type but applies pictures in an editorial concept. This concept could be adapted when designing however taking into consideration of the concept of the song.
Thumbnail Sketches
The colour pink relates to the context of 2-Chainz branding of 'Pretty Girls like Trap Music'. This concept could be taken further by creating a zine which celebrates modern trap artists however through this idea of colour of pink. The colour pink came about through the relation of Pink City (secret hood) as well as relating it to the idea of seduction as well as sensitivity. This sensitivity is suggested through death and crime. The use of using a simple colour palettes allows the design to be more minimal as well as effective. As the concept is complicated the minimalistic use of colour will work effectively in carry out a sequence.
Exploring Greytone and Duotone on Photoshop using Pantone
Lil Yatchy
ILoveMakonnen
Young Thug
Rae Sremmurd
Atlanta Image- the duotone resembles the hood of 'pink city'. Pink city does not exist anymore, the decaying image relates to this concept.
The Duotone will work effectively on a black and white background, this will create more emphasise on the image as a duotone.
The greyscale works effectively at conveying a 1960s approach as this relates to context of psychedelia.
Initial Ideas
During the critique it was stated to use the same pink as the 2-Chainz brand of 'Pretty Girls like music' this will create more recognition and relate to the theme. The dark pink looks to cliche and tacky- not sophisticated. The colours and content don't contrast well together. To develop this further perhaps use a lighter pink to contrast well with the black. The use of the reflected type creates the idea of illusion which relates to the concept of Psychedelia. The use of the stars relate to context of the American flag, this idea was taken from the hood called, 'little Mexico' where it is known to wear the flag there.
Taking the feedback on board, I created designs with a lighter pink which works effetely. It will also contrast well with the Duotone images as that is more darker. The pastel pink will work effectively as conveying a 1960s feel which relates to context of Psychedelia.
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