Prototypes

The Logo looks more effective on a gradient background. It creates the aesthetic relating to diners in the 1980s. The use of a lilac outline helps connect the logo better with the type which works effectively. However the design still looks minimalistic and needs developing further. 

Using the 1980s pattern sample on a gradient background, works more effectively, however during the feedback the logo was perceived as too complicated. Perhaps a minimal background will contrast well with the complex design. 

Creating a plain white background to create a more clinical approach. This was seen as more successful, however in my opinion the gradient background creates a more unique approach. 

Exploring different compositions of the word 'boutique'. The word boutique looks more aesthetically pleasing on the pastel background. However the logo looks minimal. Perhaps moving the boutique underneath will work more effectively.

Taking the criticism on board, I have adapted the successful parts of development and combined the elements together. The use of the type and composition being applied onto a gradient background helps link all the elements together. It also creates a more fashion aspect and conveys a fashion brand.  To develop this design further perhaps include lines from the cable TV as this idea was unique and different. It also relates to the aspect of glitch aesthetic.