Idealisation

Azeema Magazine

AZEEMA is an independent magazine inspired by the lack of representation of woman of colour in fashion. The first issue was launched in May this year and is a stirring collection of stories exploring the display and disguise of the body with regards to visual identity, resistance, and sexuality in Middle Eastern and North African culture; an effort to confront stereotyped beauty-ideals and a conversation about female empowerment that critically counters patriarchal subjugation, but also reconciles heritage with subculture; henna art and hijabs with motorcycles and skateboards… Leafing through the Habibi issue, you’ll find Emirati Banat Collective’s “Feministo”, interviews with moto-rider Kiki Azim, director Nadira Amrani, skater Leila Afgan, and numerous fashion editorials as captured by the compelling lens of Jameela Elfaki, editor and driving force behind the novel publication.

Exploring Layouts

The publication explores a sequence in layout, the layout is simple but the concept of a sequence keeps the publication to be more interesting. The type go the publication could be developed further. The bind is a glue bind, perhaps this will be more appropriate for the final outcome. 

Idealisation: creating layout thumbnails

Creating a plan to organise the content. The feedback given was perhaps to use just primary imagery rather than secondary. As the primary imagery is strong, the publication will be more personal and original. 

Picking a name for the publication. 

Jendayi- means thankful, which relates to the meaning of grateful through the theme of migration. The Kuchi series means migration, this section would of included all the content gathered from Libya migrants. The plan also gathered poetry from a Middle-Eastern poet, who explores feminism in the Middle-East. This will be placed in the collaboration section of the concept of objectification. 

Planning layouts for a sequence

This sequence is from the Azeema magazine. This will help the publication have a fluent layout. This is also a minimal approach which I am not use to working. Therefore this will step out of my comfort zone as a designer. 

The plan includes page numbers, as this was something I missed on my previous publications. The layouts will include plane pages, these pages could be developed further by applying type. 

The feedback given on these thumbnails, the size might not be appropriate and may be hard to interpret. As the publication is A5, these layouts will not be appropriate.