Features include 60 quick and easy recipes step by step photography and over an hour of video hints and tips. Shopping list is featured which sorts ingredients by aisle. The app includes festivals themes such as Christmas and Easter.
The concept of tutorials in youtube inspires the concept of 'food tube'.
A serif Typeface is applied to create sophistication and to suggest high class food.
Jamie Oliver marketing achieved £9.3m in the first year exceeding targets by 20%.
Designed new identities to suit mainstream and specialist markets.
The app was launched in October 2009 and ranked top of the lifestyle charts in the UK.
Project includes new videos weekly.
Commissioner- fresh one productions
Creator- zolmo
Exploring layouts which are eye catching as well as includes an up and down scroll movement. The type is simplified which could be adapting when designing.
The type face is a serif typeface which creates a sense of sophistication. The silver tone creates a neutral feel which aims at a varied target market. The metallic feel creates a mature target market.
Incorporating festivals as a concept to promote festive food. This perhaps could be included, thinking about promotions and special offers which occur round the festive season.
Zolmo
Software publishing and development company. Zolmo design and build award winning lifestyle and entertainment application. Zolmo created two apps; Jamie Oliver ultimate and the original Jamie Oliver App due to the success. The aim of the application was to include contextual nature of the device and inherit mobility and convenience.
Hungry House
The concept for Hungry House is to find takeaways near your current location. The features include a map which shows your location. Another features includes a search engine to type in a articular cuisine.
The app includes a list of restaurants which are categorised through genre and includes a rating and reviews for each restaurant. This feature is successful as it encourages the user to eat from a particular cuisine.
The feature includes a price range from lower to higher. This feature is perhaps targeted at a younger target market perhaps students which are looking for inexpensive food.
This reveals the target market being an individual who perhaps is not as an experience cook. This relates to studio brief two concept, as the target market is partly aimed at students.
Hungry house is easy to navigate and the options are simplified. This process will help with task flows to create a fluid system for the functionality of the final app design.
Hungry House is more mainstream compared to Jamie Oliver, as Jamie Oliver is a brand which aim at a more elite target market. The Jamie Oliver app is more appealing and visually exciting. When designing the app, I will consider a visually exciting nature to encourage the user to visit trinity kitchen more often.
The cons towards the Hungry House app, perhaps it is too generic and the design layout would not appeal for the final app design. The food app which I will design will have to stand out from these generic takeaways apps, perhaps the inspiration and layout taken from the Jamie Oliver app, as the app is more personalised and innovative.
Delivery Hero
The problem with the app is there is no delete option for the basket menu.
The process includes a card method which shows the app is an easier process as people may not have loose cash.
Overall, the design for Jamie Oliver is more innovative. To develop my practise further, I could adapt this layout and incorporate images to persuade and promote Trinity Kitchen. This will also make the company stand out compared to other fast food companies in industry.
Gully Food
Gully Food is an app which is located in Indian, which allows the user to discover street food joints near by. The app does not include facilities to order food.
There is a good continuous colour scheme through out the app. Includes a side menu for navigation with added pictograms. These pictograms will be created on illustrator. The functionality is similar to hungry house. However the problem with the app is there is no sense of theme and culture which communicates street food. Perhaps a more innovative approach could be taken through spices and food ingredients which are used to make these traditional dishes. The colour scheme is dated which perhaps suggest an older target market.
The design is similar to hungry house and other take aways finders. The app does not stand out compared to the competition. The app is a very generic app, the functionality works well but the UXD needs development; this could be through colour scheme, photography.
The successful menu is the side bar as it includes pictograms which creates a better contextual understanding.
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