Target Market

Demographic 'fast food outlet' culture majority.

58% of UK 16-24 year olds have declared 'fast food outlet' as their most popular venues for lunch.(Mintel, 2014)

Almost 80% of 18-34 year old own smart phones, almost 50% of those aged 25-44 own a tablet. (Mintel 2014)

This target market is ideal to be targeted through digital activities.

According to MOSAIC UK  groups and types, demographic, it cane assumed that Trinity Kitchen's target market is 38.57% of the UK.

Social media and online, digital platforms will reflect Trinity Kitchen's attitudes and values in a way that differentiates them from their competitors.

Competitors may not offer promotions online.

Target market 18-24 social media is an important of the digital marketing plan. Consumes will opt for Apps over the conventional web browser.

Promotions will use a pulsing strategy, App will make it easier and gives a more incentive for consumers to purchase at Trinity.

Encourage Email sign up and the Trinity brand.

Help increase social visibility.

Why? Help differentiate them from other restaurants and bars in trinity and help focus on the food industry. Turn to the app for information, guidance and promotions. This will encourage users to sign up on social media.

Weekly updates will be applied to keep up social presence.

A challenging user, will be people who are unaware or would not associated Trinity Kitchen with fast food as it has a sophisticated aesthetic, which may come across overprice. This will be resolved on the app design by showing promotions as well as addressing student discount which will be stated on the app.

Bibliography 

Mintel, (2014). Marcjacob's pop up shops has a social media twist. Mintel.

Gmn. mintel.com, (2014). Fast food & Takeaways Western Europe- Mintel Global Market Navigator.

Hooley, G, saunders, J. and Piercy, N. (2004) Marketing strategy and competitive positioning. 1sted. Harlow, England: Prentice Hall Financial Times. 7/11/17