What is User Experience Design

User Experience:Everything that affects a user's interaction with that product.

Business needs and User needs overlap.

User Experience takes the user's needs into account at Every stage of the product life cycle.

UX design is the design behind the visuals. Visual design is a small part of it. The techniques are applied for web apps, mobile apps, computers.

Why does UX matter?

1. You are doing the stuff already, questioning how you did it in the first place.

2. User-centered design is a process.

3. It's not hard, it is easily learnt.

4. Challenging, rewarding, pays well, low barrier to entry

HCI 
Human Computer Interaction 

The way people interact with a digital system.

Usability- This is the efficiency of how the user operates a system.

Interaction design-organisation and construction of interactive elements.

'Technology and Design have evolved from being just productivity- enhancing tools- to more personal, social and intimate facets of our lives. We need a broader definition of quality in our designs and quality in user experiences.' (Harrison and Pyla, 2012 p11)

Do Goals and Be Goals

Hassenzhal and Roto (2007) Theory.

Identify the difference between the functionality between the functionality and emotional impact. People chose technology because 'they have things to do' attitude. Do goals relates to this, through the process of phone calls, write documents, shop online, search for information. Do goals are evaluated by the usability and usefulness which measures their "pragmatic quality".

Human users also have emotional needs involving emotional needs- this involves self-identity, relatedness, being satisfied with life. These are called Be-goals.

(Hassenzahl and Roto, 2007)
Primarily hedonic- a be product primarily pragmatic- a do product

People may perceive products through hedonic and pragmatic or even neither.

User Experience- refers to the way the user/customer/ operator experiences using the product/ system/ interface on their own terms.

User Experience Design- is the informed manipulation and development of the factors that influence the user's experiences.

Therefore, UXD- visual design. Informs visual interface design. UX design will set out a criteria by which the designer will operate.

UXD- philosophies, principles and techniques of UXD- help us produce better designs.

UXD 

Analyse: business Research/ User Research/ data analysis/ and conceptualisation.

Design: creating concepts/ interaction behaviours/ looks and feels.

Prototype: Realising design alternatives

Evaluate: Verifying and refining.

UX designers includes a lot of user research; groups, interview, obersavtion. UXD Identify and conceptualise user roles, user needs, task flows.

Techniques:

1. Personas

-persona's include data found and reflected in user research.

-Focus on the present

- Be realistic not idealistic

- Describe a challenging target User

- Provide insight to user's context, behaviour, attitude, needs, challenges, goals and motivations.

2. Task Flows/ User Flows

(A diagram map to show the stages)

-Work flow visualise (flow charts) the stages in completing certain tasks (task flows) the journey the user takes (user flows).

3. Wireframes

-First step to putting it all together. Putting user research, persona, workflows into a visual format.
- The aim is to experiment, test hierarchies and informed layouts settings.

Wireframes can be low fidelity (quick to produce with little detail) or high fidelity ( more detail and elaboration)