Sunday, 19 November 2017

Studio brief 1: Creating a brief

Title: The route towards Happiness

Purpose:

The purpose is to communicate the method of happiness and how to achieve happiness. This will help to reduce suicidal rates and create a positive mind set for individuals who suffer from depression and loneliness.


Target audience:

Age 18-30

Individual who are suffering from pain, loss, or uncertainty. Perhaps they have experienced something negative which has happened to them.

Genre: Wellbeing

Positioning (bookshop, section, USP)

Urban Outfitters (retail shops) at a younger target audience, to create something unique, trendy, fresh, contemporary.

Price Point:

£5.99- small content, pocket size
A5/ perhaps square? - small book which you can place in your pocket. Perhaps square to reflect equality

Mandatory requirements:

The book has to initiate the concept of word searches and mazes influenced by Chaos Graphic design.

The concept will play across the idea of geometric graphic design and chaos graphic design.

The book will include different layouts to create to make the book visually exciting.
The word searches will play with colour perhaps from pantone, to create something innovative, fresh, contemporary.

The book will act as a guide book but in a flipbook style.

Perhaps the paper will be tissue paper relating to the paper in word searches.

The paper will be white to signify purity and sympathy, as this colour is used for flowers at funerals, this will relate to the theme of death.


Idea for the book

The idea is to create word searches from sentences in the Algorithm for Happiness theory to address the idea of struggle of finding hope. That perhaps it will be hard to find happiness but in the end, you will find it. The purpose is to create satisfaction and positivity towards the reader.

Images of mazes plays with the idea of geometric design through line, however with a chaotic layout. This concept could be applied on top of word searches which have been created.

This could be created on Photoshop, Excel (through line), / Illustrator.



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