Purpose:
The purpose is to communicate
the method of happiness and how to achieve happiness. This will help to reduce
suicidal rates and create a positive mind set for individuals who suffer from
depression and loneliness.
Age 18-30
Individual who are suffering from pain, loss, or
uncertainty. Perhaps they have experienced something negative which has
happened to them.
Genre: Wellbeing
Positioning (bookshop, section, USP)
Urban Outfitters (retail
shops) at a younger target audience, to create something unique, trendy, fresh,
contemporary.
£5.99- small content, pocket
size
A5/ perhaps square? - small book which you can
place in your pocket. Perhaps square to reflect equality
Mandatory requirements:
The book has to initiate the concept of word searches and
mazes influenced by Chaos Graphic design.
The concept will play across the idea of geometric graphic
design and chaos graphic design.
The book will include different layouts to create to make the
book visually exciting.
The word searches will play
with colour perhaps from pantone, to create something innovative, fresh,
contemporary.
The book will act as a guide
book but in a flipbook style.
Perhaps the paper will be
tissue paper relating to the paper in word searches.
The paper will be white to
signify purity and sympathy, as this colour is used for flowers at funerals,
this will relate to the theme of death.
Idea for
the book
The idea
is to create word searches from sentences in the ‘Algorithm for
Happiness” theory to address the idea of struggle of finding hope. That
perhaps it will be hard to find happiness but in the end, you will find it. The
purpose is to create satisfaction and positivity towards the reader.
Images
of mazes plays with the idea of geometric design through line, however with a
chaotic layout. This concept could be applied on top of word searches which
have been created.
This could
be created on Photoshop, Excel (through line), / Illustrator.
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